WhatsApp message templates

WhatsApp requires businesses to use templates - messages approved by Meta - when writing to a customer more than 24 hours after their last message, and for broadcasts.

Create a template

1. Make sure WhatsApp is connected first.
2. Open the WhatsApp Template tab.
3. Write your message. Use placeholders for things that change, like the customer's name or a date.
4. Submit it for approval.

Approval

• Meta usually reviews templates within minutes to a few hours.
• If you edit an approved template, it shows Message has changed since last submission and must be approved again before you can use it.
• Avoid ALL CAPS, lots of emojis or vague promotions - they're more likely to be rejected.